Online marketing & SEO of an eLearning product

Challenge

• Where and how could the company reach the target audience for an interactivity builder?
• How to educate target market about benefits of interactivity building along with course authoring as a paradigm?
• Which products and websites are complementary and who are the potential partners?

Harbinger Solution

• Market research and analysis of eLearning information websites for targeting
• Content improvements with SEO-friendly file names, folder structures, and URL encoding
• Website submission to search engines and directories
• Google AdWords and website ad placements to drive targeted traffic with strong intent to purchase
• Direct targeting using email campaigns and conference attendances for effective audience targeting
• Management of article websites and blog submissions

• Google Analytics, Google Webmaster Tools
• Search engine optimization, titles and meta tags optimization
• eLearning directories research and submissions
• Conferences, competition and market research for lead generation
• Email campaigns and newsletters management for direct marketing
• Alexa ranking, Google page rank, inbound links research

Benefits

• Alexa ranking up from 1+ million in Jan '08 to around 100,000 in Jan '09
• Website on top three search pages for most of the desired keywords
• Effective competition and market understanding, leading to increased foot traffic in conference booths