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Quick Fact Sheet (331kb)
Quick Fact Sheet (331kb)
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Mobile Food Ordering Application for iPhone
Transcript
Company able to blend brick-and-mortar retail and mobile experience with robust business model
Situation
- A Silicon Valley startup with focus on mobile retail consumer products
- Company wants to build a mobile à la carte ordering system for a major fast food chain in US
Challenge
- Food menu a dynamic and fast-changing part of restaurant operations
- Customer should get close to in-store experience and be able to customize and mix-and-match food items on-the-go
- Display and ordering system to be integrated with mobile payment gateway with multiple options
Harbinger Solution
- An iPhone application with interactive menu and custom UI controls to enable food ordering at the finger tips
- App uses data plan and proprietary web services to get current specials, combo deals, up-selling items, food
- ingredients, allergen info, nutrition value etc.
- Builds up order, offers payment options, uses SMS gateway and SMS printer for order printing and delivery
- Shows nearest outlet locations using GPS for optional order pickup
- Extensive app branding options to enable quick white-labeling of the mobile solution
- iPhone OS 3.1.2
- Custom UI control with animations
- Web Services and Networking
- GPS Services
- Google Map APIs
- SQLite Database
- SMS integration using Ruby on Rails
Benefits
- Company able to strike deals with multiple fast food chains to provide a valuable service
- Fast food chain customers able to order and pick up with maximum information on their fingertips and minimum hassles