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Quick Fact Sheet (331kb)
Quick Fact Sheet (331kb)
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Online marketing & SEO of an eLearning product
Transcript
Company acquired strategic market position with a unique and differentiated product and a newly educated customer base
Situation
- E-Learning course authoring being done through Flash programming
- Powerful interactivity building and course authoring product in eLearning
Challenge
- Where and how could the company reach the target audience for an interactivity builder?
- How to educate target market about benefits of interactivity building along with course authoring as a paradigm?
- Which products and websites are complementary and who are the potential partners?
Harbinger Solution
- Market research and analysis of eLearning information websites for targeting
- Content improvements with SEO-friendly file names, folder structures, and URL encoding
- Website submission to search engines and directories
- Google AdWords and website ad placements to drive targeted traffic with strong intent to purchase
- Direct targeting using email campaigns and conference attendances for effective audience targeting
- Management of article websites and blog submissions
Technologies & Tools
- Google Analytics, Google Webmaster Tools
- Search engine optimization, titles and meta tags optimization
- eLearning directories research and submissions
- Conferences, competition and market research for lead generation
- Email campaigns and newsletters management for direct marketing
- Alexa ranking, Google page rank, inbound links research
Benefits
- Alexa ranking up from 1+ million in Jan '08 to around 100,000 in Jan '09
- Website on top three search pages for most of the desired keywords
- Effective competition and market understanding, leading to increased foot traffic in conference booths
Tags: Digital Marketing, SEO, eLearning