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Quick Fact Sheet (331kb)
Quick Fact Sheet (331kb)
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PC Game Migration to iPhone and Android
Transcript
Company experimented with the new mobile channel for product promotion at very low cost
Situation
- A NASDAQ listed networking hardware and appliance maker has a thriving product certification and training business arm
- The product certification and training department, a profit center, drives revenues by training professionals on complex network and hardware concepts
- Company wants to monetize the course and content via smart phones, thereby reaching wider audiences and earning incremental revenue
- Increasing game speed over progressive levels required superior performance at high speeds of multi-touch interface
- Original PC game had a point-and-click interface for sequential input while iPhone & Android require multi-touch support for simultaneous input from the user
- Tetris-like teaser game engages users with number “pegs” to be selected and animated by touch
- Game developed with graphics, animation and multi-touch interactivity
- Progressive levels increased in complexity and speed for user to respond with correct answers using multi-touch
Technologies & Tools
- iPhone 3.1 SDK
- Xcode 3.2
- UIView animations, timers and view transitions
- Sound, video & animations (Media Player Framework)
- File management (NSFileManager)
- Android OS 1.6
- Touch event handling (OnClickListener)
- Music API (MediaPlayer)
- Layouts & ViewGroup classes
- Company engages users with an addictive teaser game that has links to website for up-selling complex training courses

