SEO & Social Media Marketing of A Sports Networking Portal

Situation

• Social networking portal for sports fitness enthusiasts started by an ardent sports and athletics fan

Challenge

• Very basic SEO brought some online traffic, but user registrations per week on the website stuck at single digits for months
• Limited control over visitor demographic due to unfocused targeting
• Standalone networking portal needed users to visit and register to experience the website

Harbinger Solution

• Harbinger analyzed meta tags / titles, website rankings and keywords progress of the website
• Recommended content improvements, friendly file names, folder structures, and URL encoding
• Website sitemap, robots creation and submission to search engines
• Created and significantly enabled Twitter, FriendFeed and Facebook presence
• Integrated popular sharing widgets on website for viral effect
• Suggested multiple small-to-medium changes in website structuring and content writing for SEO-friendliness

Technologies & Tools

• Twitter, CoTweet, FriendFeed, Facebook
• Google Analytics, Google Webmaster Tools
• Search engine optimization, titles and meta tags optimization
• Sports directories research and submissions
• Alexa ranking, Google page rank, inbound links research

Benefits

• Website user registrations went up 700% in 3 months
• Social media fans and followers in hundreds, up from none
• Website on top three search pages for most of the desired keywords
• Technically rich website significantly improved from visitor behavior and conversion perspective